Apply For MembershipAISA in collaboration with Enov8 New Media hosted the inaugural Africa Expo launch reception on 23 November 2010 at the Premier Hotel in Pretoria. Dr Mohammed Zayed, Ambassador of the Arab Republic of Egypt to South Africa, delivered the keynote address. Mr Adin Rinquest, Project Head of Africa Expo from Enov8 New Media, explained the importance of the Africa Expo in detail. Mr Khumalo, who was commissioner general of the South African pavilion during the six month Shanghai Expo in 2010, briefed participants on the event and what the much smaller Africa Expo could emulate.
AISA certainly did not expect to match the 70 million plus visitors that the Shanghai Expo achieved, but intends to use the occasion to showcase African tourism, investment and trade opportunities. The launch aimed to gather endorsements from the diplomatic community and alert corporate sponsors to the interest and commitment of stakeholders in embracing the concept. The event was attended by the diplomatic corps, business, government and the public at large.
