Brand South Africa
At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective.
This led to the creation of Brand South Africa, whose main objective is the marketing of South Africa through the Brand South Africa campaign.
There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.
Click Here to visit Brand South Africa website
Economic Policy Forum (EPF)
The Africa Institute of South Africa (AISA) is a member of the Economic Policy Forum (EPF). EPF is an alliance of think tanks from emerging economies – such as Brazil, China, Mexico, India, South Africa, and Turkey – as well as from selected developed economies, including Germany. The key objective of EPF is to provide a platform for knowledge sharing and collaborative, policy-oriented research on key economic policy challenges, including in particular on the stability of the world economy and the quality of growth.
In supporting to feed research findings into domestic and international reform processes, EPF seeks to contribute to better-informed policy making, in emerging economies and globally. In addition, EPF aims at strengthening the capacity of think tanks to shape policy making processes.
Click Here to visit EPF website.